Habi partnered with Morcio to redesign its website, registration funnel, and landing pages, improving the mobile-first buying experience across more than 15 Latin American cities. We introduced localized trust signals, simplified flows, and a modular component system that allowed marketing teams to move faster without design bottlenecks.

The redesigned funnel increased qualified leads by 18%, reduced bounce rates, and supported rapid regional growth, contributing to Habi becoming Colombia’s second unicorn and securing SoftBank investment.